Rob Nicoletti

Rob Nicoletti, Founder and CEO of HALO, is an expert in strategy execution. He is driven by data and fueled by empowering businesses—from startups to Fortune 100—to create efficiencies, maximize effectiveness, and realize success in an increasingly competitive marketplace. Rob’s knowledge—and impact—is built on a 20-year career as the Founder and CEO of WhyFor, a marketing, advertising, and strategy agency. At WhyFor, Rob led strategy, creative, and corporate communications for industry giants like Ralph Lauren, Disney, Warner Music, PGA, Humana, Ritz Carlton, Four Seasons, and Time Warner. Rob earned his Bachelor of Arts at University of Arizona where he studied Visual Communication & Design. This area of study sparked an unexpected understanding of operations, strategy, and individuals' motivations, which has driven him to design frameworks and technology that better serve the way—and the why—people work. As the visionary force behind HALO, a groundbreaking methodology and SaaS set to revolutionize how the world works, Rob is co-creating the future of work with everyone in mind and heart.